"Having just met with the client, we have discussed in detail the ways in which we will promote and advertise the sale of the new children's book and film 'Where's Teddy?'. The client was strongly opinionated towards the book and DVD cover insert being relatively similar and simple as to keep recognition easy for the age of the target audience. Upon our first meeting, it was decided that other than the DVD and book cover, a bedroom/playroom style poster would be an appropriate piece of merchandise to accompany this story. It was also decided that the main characters would be featured on the covers and poster, but without hinting at the storyline too much. The client also asked for me to look at some similar examples to base my initial ideas on."
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